Black Vines’ Story
Nearly 10 years ago, Fern A. Stroud, had the vision to conceive an event that could bridge the gap between Black wine connoisseurs and Black wine vintners in the Bay Area.
She aimed to bring the community together in a positive and uplifting setting, but after hosting a couple of events it was evident that Black Vines was so much more than just an event, it immediately bloomed into a community of its own. With a curated network of Black-owned wineries and vintners at its core, we have curated a space of Black love, Black joy, and Black excellence, spreading love, joy, and peace while acknowledging black history and focused on celebrating Black future
The Big Problem:
Adapting to social media platforms
Need to expand reach online
Lack of representation of Black people in wine
Representation. Where are compelling and unique images of a Black wine experience?
Overcoming stuffy, up-tight and uninviting associations with wine are counter to Black Vines’ overall mission.
Together, we decided to create:
Brand styled shoots + imagery
Brand collateral (promotional)
Social media strategy and design
Brand strategy and creative partnerships
Results
Without a clear social media strategy, Stroud Management Enterprise, producer of Black Vines - Toast to Black Wineries and Diverse Art leaned on Carefree Kris Creative services to help establish our social presence. Kris combined innovative strategies with vast knowledge of both social media trends and psychographics to create what our Black Vines social presence is now. With her help we have been able to build our social media following exponentially. We will continue to lean on Carefree Kris Creative to help drive our social and creative works as we continue to grow. Kris is a key component to our strategic planning processes. - Fern Stroud, BlackVines® Founder & CEO
