OUTRÉ|the story behind the label
For 15 years I was an international hairdresser, hair educator to other professionals, working with models & celebrities.
No matter who I met from all around the world. I was faced with the same question: How exactly do I use this product? … As a single mother at the time not only was I exhausted, I didn’t have time to “glam,” myself up. Yet, I was teaching people how to get themselves or their clients ready. … Finally my daughters words sunk in, “Mom, those people can read the directions and then you don’t have to teach them how to use it. You stay home." …
It started as a simplified label for hair products that triggered all of the other over-looked details I would personally want to see in hair products. OUTRÉ by use me© not only made sense, I could no longer control the possibilities! - Devin Graciano, Founder & Owner
The Opportunity:
Maintain the integrity of the established instructional packaging on a new simplified label.
Design distinct yet related packaging as this was our second product line under the USE ME brand.
Appealing to an evolving demographic.
Wrap around consultation
with USE ME® includes:
Brand identity
Package design
Creative direction
Web development
Social media design
“I wanted to make sure Devin was proud, BIG PROUD, to demo her line in front of any retailers and potential partners. Packaging is a big part of how entrepreneurs are considered in the beauty space before making it to the shelves and online carts of customers. I wanted to make sure Devin’s line would be successful in any space! The reception of the line has been a humbling. ”
Results
I like to do things right the first time, this was what I assured Devin when we embarked on our journey. I knew that from the very beginning her product line was going to make a big splash. It has. USE ME® products have been distributed by retailers such as Walmart, SpaceNK, IPSY, Nordstom, and Urban Outfitters just to name a few.
“Working with Kris was the best find my company could have made! From building a brand, marketing materials, social media, professional and personal support, Kris was there! As a start up we gave awareness as an established brand with all she has created for us.
She really cares for every company she works with and creates a space of new energy! If you want someone to understand your brand or company as if it were their own, KRIS - KRIS - KRIS! Your needs will be met and surpassed because of her professionalism and her knowledge.
If you are not working with her, your company is already behind.
I love her.”
FEATURED IN
FEATURED IN
FEATURED IN
FEATURED IN
A closer look at OUTRÉ
